Sumeet Mehta
Because there is a demand (not even a latent demand) for this type of product and content. Why abuse a person who is exploiting the market opportunity and making money?
This is how things are working. Leaving morality and immorality aside, we have chosen to question only one side of the market participants – supply, without delving on the issue of other two sides of market participants – demand and intermediaries.
Till there is demand, intermediaries will come up and supply will get created. It is not just YouTube that allows content creators i.e. supply side make money. Look at platforms like onlyfans. In 2024, onlyfans generated a gross revenue of US$ 6.3 bn from 210 mn subscribers out of which US$ 5.3 bn was payout to 2.2 mn content creators.
That is an average of 100 subscribers per content creator. The per employee revenue of onlyfans is US$ 31 mn, which is way more than Apple, Google, and Amazon! Imagine! So there exists a market that ensures such astronomically high numbers! Even intermediaries will keep getting created if there is a market and demand. From video parlours and corny mags in 1980s to digital platforms in this era of mobile internet, we have gone a long way in making this kind of content available easily. This has also made the supply side feel comfortable with this business because they are able to generate income sitting in the confines of their rooms.
Intermediaries have made it easy for supply side to access the market place with much required privacy and safety. So why question only the supply side. Ofcourse morality is an issue, which applies even to demand side and intermediaries and that too equally as supply side. But when the market is so big who looks at morality!
Ganda hai par dhandha hai yeh! And till there are tharki pajeets who are ready to pay, this market will thrive. Let girls who chose this earn money their way. Let others earn money the harder way. Also these girls come with a shelf life and expiry date. After a particular age the market value and demand falls. They need to earn more money more quickly before the sun sets. Its like making hay while the sun shines. Against that all others who chose a difficult path, have a career that keeps growing with age and experience. That’s a solace. Think about that!