“Indian weddings in Mexico are an untapped market with immense potential,” Geeta Sharma observes. “While the trend of destination weddings in Mexico has been ongoing, there is a significant opportunity to cater specifically to Indian-origin couples, including North Indian, Sikh, Gujarati, and South Indian communities.”
Los Cabos, Mexico: Journalist turned entrepreneur Geeta Sharma, known for her extensive experience in entertainment journalism, is making a significant move into the booming destination wedding industry in Mexico. Having started her career with Zee News in 2000, Geeta’s journey has been marked by international travel, yoga instruction, and volunteer work with prominent figures like Sadhvi Ritambhara and Sri Sri Ravi Shankar ji. Now, she is poised to bring her unique expertise to the vibrant and culturally rich setting of Mexican weddings.
After returning to India in 2011 and resuming her role at Zee News, Geeta has continued to make waves in the entertainment industry. However, her latest venture represents a bold shift in focus. Geeta has identified Mexico as a prime location for Indian destination weddings, particularly in stunning locales like Los Cabos and Cancun, which boast crystal-clear blue waters and white sandy beaches.
“Indian weddings in Mexico are an untapped market with immense potential,” Geeta Sharma observes. “While the trend of destination weddings in Mexico has been ongoing, there is a significant opportunity to cater specifically to Indian-origin couples, including North Indian, Sikh, Gujarati, and South Indian communities.”
Geeta has noted that Indian weddings in Mexico are often organized by Spanish-speaking coordinators, but she sees a unique niche in offering services that are tailored to the cultural and emotional needs of Indian couples. She emphasizes the similarities between Indian and Mexican cultures, particularly in their shared values of family, emotional connections, and the belief in living for the moment.
Geeta’s move is greatly bolstered by her collaboration with Pradeep Agarwal, a cultural mogul who has spent the last 27 years tirelessly promoting Indian art and lifestyle in Mexico. From Indian art and artists to Ayurveda, Indian food, spices, and technology, Agarwal’s influence has been profound.
“You can take a man out of India but you cannot take India out of a man. Regardless of wherever I live, I have always taken great pride in promoting Indian culture,” rejoices Agarwal. “The country’s cultural similarities with India, such as a deep respect for family values and emotional connections, make it an ideal location.”
Geeta’s entry into the wedding industry follows her time in Mexico between 2008 and 2009, where she witnessed the rise of Indian weddings in the region. With her strong grasp of Indian culture and global entertainment, she is set to make a significant impact by offering unique wedding experiences that merge the best of both worlds. As more Indian couples seek picturesque locations for their big day, her entry into the Mexico destination wedding market is perfectly timed.
