Jammu. The students of Digital Media course of Indian Institute of Mass Communication (IIMC), Jammu got hands-on practice on emerging technology on Tuesday. Prof. Nitin Upadhyay, Chairperson, Information Technology and Services (ITS), Indian Institute of Management (IIM), Jammu interacted with the students of Digital Media course and talked about the marketing strategy and its process through emerging technology. He gave practical as well as theoretical exposure about the strategy of digital media giants and how artificial intelligence (AI) helps them. Today, data and algorithms are the important factor for the market.
Prof. Nitin Upadhyay also discussed the concept of review by the digital media giants and how users help them to become a four Trillion Dollar economy, such as Facebook, Amazon, Google, Microsoft. He argued that the users create contents for these platforms and on the base of users, they captured most of the market. He also explained about the merits and demerits, impact of review, psychology of the market, emotional process of market, genres and sub-genres of movies shown on Netflix, pairing products on digital marketing on Amazon with the students. The students of IIMC, Jammu participate in this lecture with great enthusiasm and know about the basics of emerging technologies. Dr. Vinit Kumar Jha Utpal, Course Coordinator, Digital Media also made his presence during the session.